Above and Beyond
To be a success at PR and building brands, you can't say "that's not my job." You simply do what it takes to get results. Some of the quirkier tasks Redpoint has had to achieve include:
 
  • Hired a band to play music with kitchen tools
  • Amassed a group of sword swallowers
  • Wore pajamas on the TODAY Show
  • Learned to tie a dozen different sailing knots
  • Sourced the perfect lingerie
  • Trained to perfectly chop an onion
  • Studied canine nutrition
  • Protected $10,000 worth of ice cream from melting
  • Assembled a bike in less than 10 minutes
  • Taught a workshop in a graveyard
  • Mastered lavash baking
  • Almost mastered extreme jack o'lantern carving
  • Nowhere-near mastered glass blowing (but valiantly tried)
  • Dressed as Santa's elves
  • Covered ourselves in mud
  • Choreographed dance routines
  • Chased llama out of a yard
  • Bottled and signed handcrafted vodka
  • Tested 15 different types of coat hooks
 
  • Took The Love Boat's "Captain Stubing" to a Dollar Store in a limo
  • Rerouted a tour bus to make a much-needed liquor store stop
  • Bugled for elk
  • Served free steak to 200 people
  • Baked the perfect pie
  • Found (and hired) a chef who cooks with insects
  • Climbed an 800-year old bell tower with an AP photographer
  • Experimented with culinary aphrodisiacs
  • Reviewed 15,000 contest essays in two weeks
  • Danced the Texas Two-Step in front of 1,000 people
  • Won a haggling match over an ancient saddlebag in Yerevan for a visiting journalist
  • Transformed a NYC loft into a country inn
  • Tasted horseradish and herring flavored ice cream
  • Imitated a running caribou to help a journalist get a photo