well red kids

In 2004, Redpoint created and launched wellredkids, a charitable program in collaboration with the Long Island chapter of Big Brothers Big Sisters, the nation's premier mentoring organization. To see how wellredkids positively impacts the community through funding bookstore outings and hosting free book fairs (including fun footage from the summer picnic frenzy!), watch our brief video that was generously produced by our talented friends at pictureshowfilms.com.

Designed to foster a love of reading in hundreds of at-risk youths across Long Island, wellredkids provides free books and collateral educational materials to all the children enrolled in the Big Brothers Big Sisters program. Mentors and their "littles" are encouraged to select books several times each year to read together, laying a solid foundation for some very bright futures.

All of us here at Redpoint learned the value of reading at a young age. Reading fuels the imagination and presents new ways of looking at the world. And reading, in turn, sparks curiosity, creativity, and resourcefulness. Core values of Redpoint, these are the gifts that we want to pass on to children today.

You can help us give this program a long shelf life. Visit www.bbbsli.org and click "donate" to make a donation to the wellredkids fund. Just $25 will put up to three books in just one child's hand...which makes the actual value of your donation priceless.