We're not just publicists…we're marketers. We fully understand the value of integrating PR with the entire marketing mix, and the solutions we generate are designed to enhance brands and grow revenue.
We develop comprehensive marketing PR campaigns, supported by a strong, steady drum beat of news bureau tactics. Our recommendations are smart. There is a time and a place for a big expensive media event…and a time and a place for a simple, well-crafted media pitch. Our job is to counsel clients on the initiatives that make the most sense for their objectives and resources, and then execute those initiatives with the highest standards possible.
Very often we are called upon by clients to pursue brand marketing partnerships with strategically selected companies. Conceiving and securing these valuable alignments are one of Redpoint's specialties. From Whole Foods Market and Fisher Price, to the NYC Opera, Lilly Pulitzer, Dean & Deluca, Scholastic Books and more…we create rich and substantive joint marketing programs that increases the value of both brands in the partnership.
Clients also find that our counsel is of great assistance to them in areas "beyond" the marketing department. We craft persuasive, image-enhancing speeches for CEOs and other senior executives, we provide thoughtful, strategic direction on internal employee communications, and we even lend our expertise in the early stages of product development, pursuit of hotel acquisitions, and conception of brand mergers and buyouts. As strong advocates for our clients' long term goals, they rely upon us to bring a focused, strategic marketing eye to every task we undertake on their behalf.
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Ideas that sustain media attention…forever. Redpoint is known for developing ideas that stand the test of time in the media spotlight. That's because we are masters at uncovering (and enhancing) the unique attributes and positioning of each and every client…and marrying that with the ongoing needs of journalists everywhere. Ask us about the Sleep Concierge, the Innkeeper for a Day program, the Department of Romance, spooky Ghoulish Getaways, the $100,000 Shower, and the Instant Gourmet Kitchen…just to name a few. |