What Exactly Do We Do?
We're not just publicists…we're marketers. We influence consumer behavior both in broad strokes and drilling down deep into a particular market segment. And our PR and marketing campaigns are matched precisely to the "brand voice" required, ensuring success whether the audience reflects indulgent luxury or functional mass market. In fact, it is not unusual to find us helping different clients reach the ultra-rich and spendthrifts all in the same day. Services we offer include:
Consistant editorial coverage – print, broadcast, and online – is essential to a brand's third-party credibility and widespread exposure. We convince journalists to write about our clients by staying abreast of trends and keeping our clients' news one step ahead. From large scale cruise ship, hotel, and product launches to no-cost, high-success email pitches, we maximize news potential at any budget level. See how we have helped Ripley's Believe It or Not! Times Square and Kennebunkport Resort Collection with extraordinary publicity results.
Building a reputation is about a lot more than just feeling good about your brand. A positive reputation can help you drive rate, attract leading partners, and fare better than your competitors even when times are tough. Deals, value offerings, new product/service launches…they do a lot for your business today. But image management protects your revenues of tomorrow. See how we have helped Cunard Line and The Principality of Monaco with upholding their high-profile images in the worldwide press.
Clients love our practical approach to harnessing the massive, overwhelming world of social media. All budgets have boundaries, but the opportunities in social media are limitless. Facebook, Twitter, YouTube, Pinterest, Instagram, Google+, and a hundred other channels you've never heard of…how do you choose where to spend your funds in this unwieldy arena? We know the secrets, and share them with you. See how we gained the perfect entree into social media society for the US Tour Operators Association.
Gone are the days when a company had time – at least until tomorrow's paper – to consult with legal and PR counsel to decide on a response strategy to an emerging incident. Now the internet and social media can elevate even the smallest incident to crisis proportions in an instant. We craft sensible, effective, and tailored crisis communication plans to foster prevention of PR nightmares…and we offer 24/7 communication management services to help you navigate crisis when it hits. See how we helped Simon Pearce, when its beloved Vermont attraction The Mill at Quechee (which receives 300,000+ visitors/year) was devastated by Hurricane Irene in 2011.
Strategic Marketing Consultation
We help clients make smart decisions about how to spend marketing dollars, build brands, structure marketing departments, launch and relaunch products, start companies, and much more. This senior-level service is an integral part of all client programs, but we've also been tapped for an "infusion" of such counsel on a project basis. See how we helped Robinson Home Products and Lake Morey Resort craft and execute ideas that set them WAY apart from their competitors.
Senior Executive Services
Clients who have discovered our "wordsmithing" talents are instantly hooked. We discreetly work with C-Level and other senior executives to bring power to their voice and make a memorable impact on audiences. We have a knack for crafting the precise words sought, and coaching executives on effective delivery – whether pursuing an acquisition, keynoting at a high-profile conference, or announcing unwelcome news. For personal references in this arena, email us here.
Training and Coaching
We are natural born teachers, and we love sharing our expertise with clients and colleagues. Our custom workshops and tailored educational programs are focused, effective, and strictly "no fluff." We've identified and trained internal staff to handle social media, educated entire regions on how to market collaboratively, hosted customer service training sessions for annual corporate rallies, and much more. For personal references in this arena, email us here.
Back in the day, we outsourced this kind of work because it was outside the perimeter of PR, which holds the key to our little marketing hearts. But in recent years, we’ve come to realize three things: 1) that perimeter has faded as digital use increasingly dominates people’s lives; 2) our clients kept wanting referrals to the “Redpoint version” of design and digital shops, a kind nod to our high standards; and 3) why keep searching for a solution that’s “just like Redpoint”…when we can give them “Redpoint?” So we got our own digital geeks (said with much affection) to allow us to build and market websites, create and manage email campaigns, design logos and collateral materials, and a host of other cyberspace tactics. Want an example of our work in this arena? You’re looking at it. Our digital geeks built this website from scratch…and trust us…we are one hard-to-please client.